Brand story: Updates from Aveda, Coty, Yatsen and more top beauty brands

Brand story Updates from Aveda Coty Yatsen and more top beauty brands

Aveda anticipates ‘unlimited potential and growth’ in Vietnam​

Aveda believes that the interest in prestige beauty, green chemistry, and vegan products in Vietnam will stand it in good stead in the rapidly emerging South East Asian market.

The Estée Lauder-owned brand recently launched in Vietnam across multiple channels, including brick-and-mortar retail, e-commerce, and the professional salon channel.

Its official launch was marked by an event held on August 15 which highlighted Aveda’s capabilities in the professional salon setting.


Coty CEO optimistic of further growth for Burberry Beauty in China​

American beauty multinational Coty is targeting further growth for Burberry Beauty in China after recent successes in makeup and fragrance, alongside the impending launch of its first refillable perfume bottle.

During the company’s fourth-quarter earnings conference, CEO Sue Y. Nabi highlighted that Burberry Hero has climbed the ranks to become the number three male fragrance in China.

According to the firm it is behind blockbuster fragrances Bleu de Chanel and Dior Sauvage.

Chinese beauty consumers behaviour becoming more ‘rational’ – Yatsen​

The Chinese consumer is reining in previously impulsive buying habits and prioritising efficacy and functionality, says a top executive from Yatsen Holdings.

Vice President and head of strategic investments and capital markets, Irene Lyu noted that the shopping habits of Chinese consumers has altered.

“Consumer behaviour has shifted a little bit from previous impulsive buying habits toward more rational behaviour, which also kind of demonstrates that very strong efficacy and functional value actually probably attract more consumer attention and buying.”

Source link

About The Author

Scroll to Top