Coming soon: K-beauty brand Mixsoon inks deal with Costco to expand US footprint

Mixsoon inks deal with Costco to expand US footprint

In addition, the firm is also in talks to launch with Costco in Canada, allowing it to expand its footprint across North America.

The brand is already available online on Amazon, where it is ranked as one of the top selling serums.

“We’re expanding really fast, especially offline, in the US and Europe,”​ said Janet Kim, general manager of Mixsoon.

She told CosmeticsDesign-Asia​ that the brand was currently available in Galeries Lafayette in France as well as Rossmann in the Czech Republic.

The brand is also set to launch in Poland with health and beauty retailer Hebe, starting with around 300 doors.

The US is currently the brand’s biggest market, followed by Europe. It is also eyeing potential in the Middle East.

Travel retail opportunities

This year Mixsoon exhibited at the Tax Free World Association Asia Pacific Exhibition for the first time as it looks to expand into the travel retail market.

It debuted in the sector at Seoul’s Incheon Airport through Shilla Duty Free, where it found that some of its products resonated strongly with consumers.

“Our products are simple and easy to use. Our clean formula is also good for all skin types, even sensitive skin. These factors make our products well suited for travel retail,” ​said Kim.

The company’s goal is to launch in duty-free shops at international airports and hopefully develop amenities for airlines.

The brand has already developed travel retail exclusives such as its plastic-free kit, which consists of shampoo, condition, and face and body bars. Moving forward, it plans to release mini-sized products for travel retail.

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