Expert examines challenges and solutions for sustainable product packaging

Expert examines challenges and solutions for sustainable product packaging

Earlier this year, worldwide management consulting firm McKinsey & Company surveyed consumer perceptions regarding sustainable packaging. It determined that “while respondents named hygiene, food safety, and shelf life as the most important characteristics for product packaging when making a purchase, 43 percent of consumers still say environmental impact is an extremely or very important packaging characteristic when making purchasing decisions​.”

This finding is particularly significant to manufacturers and suppliers of the cosmetics and personal care product industry, considering that a study published in the scientific journal Polymers​ last year found that “in addition to the generation of waste in the production processes, there is considerable concern regarding those that originate during and after the use of cosmetics, especially with regard to plastics​.”

In recent years, the study determined, “there has been a marked growth in plastic consumption, with an average annual increase of 2.5%., and when it comes to quantity, approximately 355 million tons of consumption are generated annually​.”

It can be reasonably inferred that the cosmetics and personal care product industries have an ethical responsibility to meet the growing demands of consumers to reduce plastic consumption throughout the supply chain, specifically in product packaging. To learn more about some of the most pressing challenges to remediate plastic use in cosmetic and personal care product packaging, as well as some of the solutions currently being developed to address this issue, CosmeticsDesign spoke to Brandon Frank, Owner of Pacific Packaging Components, Inc. for his insights.

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