Kiehl's Since 1851 amplifies market presence on Amazon Premium Beauty Store

Kiehl s Since 1851 amplifies market presence on Amazon Premium Beauty Store

Kiehl’s Since 1851 has announced its integration into the Amazon Premium Beauty Store, marking a significant milestone in the brand’s strategic growth and market accessibility. This collaboration with Amazon underscores the company’s dedication to meeting consumer demands and ensuring widespread access to and distribution of its product line.

Kiehl’s Since 1851 Amazon Premium Beauty storefront

About the partnership, John Reed, General Manager at Kiehl’s Since 1851 shared in a recent press announcement that “launching in the Amazon Premium Beauty store marks a new chapter in the Kiehl’s journey of over 170 years of skincare and innovation…this collaboration allows us to continue our legacy while providing high-performance skincare solutions at even greater scale.”

He further added that “our storefront will feature over a hundred products, including our classic Ultra Facial Franchise and newness such as Truly Targeted Acne-Clearing Pimple Patch and Better Screen UV Serum SPF 50+. With Amazon, we are excited to offer our community another seamless shopping experience to further our mission in providing best-in-class service to Amazon’s diverse consumer base.” 

In the same press release,  Ali Kole, Head of Amazon Premium Beauty echoed Reed’s enthusiasm for the partnership, explaining that “working with Kiehl’s to build a best-in-class beauty brand store that showcases the brand’s strong innovative spirit supports our vision to offer Amazon customers unmatched beauty selection with engaging and inspiring shopping experiences.” 

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