L’Oréal tech exec discusses 2024 CES award winner: AirLight Pro



L Oreal tech exec discusses 2024 CES award winner AirLight Pro

At this year’s Consumer Electronics Show (CES) in Las Vegas, L’Oréal Groupe CEO Nicolas Hieronimus announced the launch of the company’s latest innovation in the hair care space and CES 2024 Innovation Award-Winning Technology: the AirLight Pro hair drying tool.

Designed in partnership with hardware startup Zuvi, the device features the application of Zuvi’s patented “LightCare technology to a blow-dryer” to create “a first-generation product that uses infrared light and high-speed wind to efficiently dry water on the hair surface, which leaves internal moisture in hair strands,” as detailed in L’Oréal’s press release.

Following the CES announcement, “AirLight Pro will be launched in select markets such as the United States and Europe by its salon professional brand, L’Oréal Professionnel, in 2024 to both beauty professionals and consumers,” the release confirmed.

To learn more about the AirLight Pro, including the R&D process behind the launch, Zuvi’s role in the device’s design and production, and the potential impact of the technology’s innovation on the hair care tool space, CosmeticsDesign interviewed Guive Balooch, Global President of Augmented Beauty and Open Innovation of L’Oréal for her insights. Balooch has been with L’Oréal for seventeen years and started the L’Oréal Technology Incubator about twelve years ago, which has since grown and been incorporated into the company’s Augmented Beauty Division.

CDU: Can you explain in the concept, R&D, and launch process for the AirLight Pro?

Guive Balooch (GB)​: The story behind AirLight Pro is that for the last 100 years when you dry your hair, you use convection heating – these rods that turn orange that get really hot and push the air out of the hair dryer; a lot of heat is dissipated and wasted in the air because you need to generate enough heat that’s hot enough, but it’s not good for your hair. This is how hairdryers have been built forever, until this new product.



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