The sun care industry is evolving rapidly, with advancements in formulation, SPF innovation, and consumer-driven demands shaping the future of high-performance products.
To keep manufacturers and suppliers at the cutting edge of these developments, join CosmeticsDesign in our upcoming editorial webinar, “Advancing High Performance in Sun Care”, airing on March 12 at 11 AM CST.
This must-attend event will bring together industry experts to discuss the latest scientific breakthroughs in sun protection, emerging ingredient technologies, and the formulation of broad-spectrum sunscreens that offer superior efficacy and enhanced skin benefits.
What to Expect:
- Scientific insights on effective sun protection – Learn about the latest research driving innovation in UV filters and SPF performance.
- Breakthrough ingredients and formulation strategies – Explore novel components and techniques that enhance sun care products’ effectiveness and appeal.
- Consumer trends and market evolution – Gain insights into shifting consumer preferences and regulatory influences impacting the sun care segment.
Expert insights from our panelists:
E. Paige Stout, PhD, Research and Product Innovation, Terns
“The most significant trend shaping both the sun care and after sun care markets is the growing demand for multifunctional products. Consumers are looking for sun protection products that also deliver additional skin care benefits, such as hydration, antioxidant protection, and skin brightening.
The lines are blurring between traditional sunscreens and skin care products.
To stay competitive, brands must focus on clean, effective products that are safe for skin and deliver noticeable results. Transparency is key—sharing what’s in products and how they’re made builds consumer confidence.
Sustainability and education are also critical factors in this evolving market.”
Joan Li, Senior Consumer Insights Analyst, Mintel
“Mineral sunscreens continue to be popular as consumers appreciate their natural benefits while becoming increasingly cautious about the risks related to chemical filters. However, consumers also place great importance on texture and application experience, areas where chemical filters traditionally have an advantage.
These preferences will influence mineral sunscreen innovation and create opportunities for hybrid formulas.
Convenience and wearability are key factors of success, as consumers still cite skin irritation, discomfort, and time consumption as barriers in this space. Wearability can encompass a wide range of solutions, including added skin benefits, new formats, and mindfulness towards skin sensitivity.”
Christina Ross, Director of Science and Policy, Credo Beauty
“The most significant trend in the sun care market is consumer demand for SPF that is both effortless to apply and multifunctional. Consumers want innovative formats – mists, sticks, serums – that make daily SPF use and reapplication easy. At the same time, there’s a strong appetite for sun care that doubles as skincare, featuring high-performance ingredients like antioxidants, peptides, and hydration boosters.
Consumers expect formulas that work for all skin tones – meaning no white cast, no piling, and a seamless, non-greasy finish that hydrates the skin. Transparency around UV filters, sustainability in packaging and formulation, and education on reapplication is also important.
Brands that can innovate to balance safety, performance, and convenience will be winners.”
Register now!
Don’t miss this opportunity to gain valuable insights from leading experts and enhance your sun care product development strategies. Register today to secure your spot for this essential discussion on the future of high-performance sun care, which will also be available on demand.
