Shoezone has introduced a new mobile app with the goal of enhancing the online shopping experience for its customers, as the retailer expands its omnichannel strategy.
Developed in collaboration with mobile app company Sipe & Tap, it includes features such as a wishlist, an interactive returns portal, and the same filtering function as the shoezone.com website.
Furthermore, customers can take advantage of Shoezone’s new loyalty benefits through the app, including exclusive discounts and express delivery services, such as free next-day delivery with no minimum spend.
A Shoezone spokesperson stated: “We believe it’s our responsibility to ensure customers have the same outstanding shopping experience that you’d expect in a Shoezone store.”
According to the retailer, the app has been well received with a conversion rate that is 17% higher than email. The success of Shoezone’s mobile app mirrors the industry wide adoption of mobile technology.
ConsumerX research highlights the increasing use of smartphones for online shopping. The latest data shows 42.8% of consumers use smartphones all the time for online purchases, 33.3% most of the time. This tops laptops, tablets and desktop computers.
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The post Shoezone launches app as part of omnichannel focus appeared first on InternetRetailing.
