Tesco is one of the largest grocery businesses in Europe and one of the big three in the UK. Holding 27% of the UK’s grocery market, the retailer has many millions of customers. It also has one of the biggest loyalty card schemes in UK retail, which is the key to the success of its immense onsite retail media business that it runs in conjunction with dunnhumby.
In 2024, Tesco Clubcard membership reached into 23mn out of a total of 28.3mn UK households, representing over 80% of UK households. The accompanying Clubcard app had 16.3mn users globally, with 12.7mn in the UK, 2.6mn in Central Europe and one million in the Republic of Ireland. That is a lot of shopper data.
Tesco has leveraged this Clubcard loyalty programme data to create a powerful retail media platform that offers brands targeted advertising opportunities and valuable customer insights.
Launched in 2017, Tesco Media & Insight (TMI) is one of the UK’s oldest retail media networks. Co-created by Tesco and dunnhumby – a global leader in customer data science – this partnership combines Tesco’s vast customer data with dunnhumby’s expertise in data analysis.
Tesco Media & Insight uses Tesco’s vast pool of data and data science to offer:
- Targeted display advertising – Placement of banner ads across Tesco’s website and app, across all categories
- Sponsored products – Prominent placement of products within search results and category pages
- Data-driven targeting – Leveraging Tesco’s Clubcard loyalty data to create highly targeted advertising campaigns
- Omnichannel marketing – Integrating online and instore advertising for a seamless customer experience. Partnerships with ITVX, Pinterest and The Trade Desk allow brands to reach consumers through even more channels
- Self-service – TMI offers brands and agencies self-service capabilities to run campaigns as well as to measure and analyse campaign data
This profile appears in the the recently published Onsite Retail Media 2025 report. Colin Lewis and Paul Skeldon take a look at what onsite retail media is, the models underpinning its operation, the measures of success and steps to create an onsite retail media strategy, drawing on extensive sector research and analysis.
Amazon Advertising, Douglas Marketing Solutions, GrubHub, MediaMarkt, Stadium and Uber are also profiled.
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